Fantastic analysis. I've come at it from the other direction, the "outside-in" as it were, and it fits perfectly with this:

https://medium.com/@daniel.ed.morrison/the-greatest-trick-the-devil-ever-pulled-10caa1cec8b5

https://medium.com/@daniel.ed.morrison/save-the-children-save-the-world-the-frightening-new-face-of-a-modern-political-media-campaign-c3e5b89dd734